Table of Contents
Internet and Marketing Usage of Independent Financial Planners

Executive Summary  
Downloading From Multiple Trading Platforms 4
Use of Websites 4
Sales Tools 5
Report of Discussion  
Introduction 8
Integration & Aggregation from Multiple Platforms 8
     Portals 11
Financial Planning 13
     Hypotheticals & Calculators 14
Services Provided by Affiliated Broker-Dealers 15
Use of Service Provider Websites 16
     Passwords 18
     Wholesalers 21
     Shareholder Account Access 22
Financial Planner Websites 23
Email Alerts 24
Shareholder Communication 26
Supplier Communication 29
     Online Surveys 30
Third Party Websites 31
Sales Tools 32
     Non-Branded Articles 32
     Newsletters 34
     Seminars 36
     Letters/Postcards 38
     Leads/Referrals 40
     Product Literature 41
     Networking 41
Shareholder Retention 42
Practice Management 44

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