Table of Contents
Building Relationships With Wirehouse Brokers
Wholesaler, Internet and Marketing Usage

Executive Summary 4
Corporate Systems and Intranets 4
     Financial Planning and Asset Allocation 4
     Mutual Fund Information 5
     Client Account Information 5
Use of Outside Websites and Restrictions 6
Relationships With Brokers 7
     Wholesalers 7
     Email 8
     Webcasts 8
     Portfolio Commentaries 8
Product Screening 9
Client Relationships 9
     Client Servicing 10
     Internet Servicing 10
Marketing and Prospecting 11
Recommendations 13
Report of Discussion 16
Corporate Systems and Intranets 16
     Financial Planning & Asset Allocation 16
     Contact Management 18
     Remote Access 18
     Broadband Internet Access 18
     Equipment 19
     Mutual Fund Information 19
     Client Account Information 22
Use of Outside Websites 25
     Restrictions on Website Access 25
     Website Usage 27
Broker Relationships 30
     Wholesalers 30
     Email 33
     Webcasts 36
     Conference Calls 37
     Portfolio Commentary 39
     Assistants 42
Product Screening 42
     Fund Screening 43
     Managed Account Screening 46
     Annuity Screening 46
Client Relationships 47
     Access to Customer Information 47
     Client Retention 47
     Client Servicing 48
     Client Log-In and E-Delivery 51
     Client Email 53
     Client Webcasts 54
     Advertising/Brand Awareness 56
Marketing and Prospecting 56
     Broker Websites 61
     Seminars 61
     Prospecting/Lead Generation 64
     Referrals 67

close window